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1.0Acag.gehttps://acag.ge/en/adminhttps://acag.ge/en/author/admin/rich600338<blockquote class="wp-embedded-content" data-secret="brv4MZEyOt"><a href="https://acag.ge/en/new/biujetis-optimizatsia-da-authsorsingi-komunikatsiebshi/">ბიუჯეტის ოპტიმიზაცია და აუთსორსინგი კომუნიკაციებში</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://acag.ge/en/new/biujetis-optimizatsia-da-authsorsingi-komunikatsiebshi/embed/#?secret=brv4MZEyOt" width="600" height="338" title="“ბიუჯეტის ოპტიმიზაცია და აუთსორსინგი კომუნიკაციებში” — Acag.ge" data-secret="brv4MZEyOt" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(c,d){"use strict";var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(/[^a-zA-Z0-9]/.test(t.secret));else{for(var r,s,a,i=d.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),n=d.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),o=new RegExp("^https?:$","i"),l=0;l<n.length;l++)n[l].style.display="none";for(l=0;l<i.length;l++)if(r=i[l],e.source!==r.contentWindow);else{if(r.removeAttribute("style"),"height"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if("link"===t.message)if(s=d.createElement("a"),a=d.createElement("a"),s.href=r.getAttribute("src"),a.href=t.value,!o.test(a.protocol));else if(a.host===s.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener("message",c.wp.receiveEmbedMessage,!1),d.addEventListener("DOMContentLoaded",t,!1),c.addEventListener("load",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf("MSIE 10"),a=!!navigator.userAgent.match(/Trident.*rv:11\./),i=d.querySelectorAll("iframe.wp-embedded-content"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute("data-secret")))r=Math.random().toString(36).substr(2,10),t.src+="#?secret="+r,t.setAttribute("data-secret",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute("security"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:"ready",secret:r},"*")}}}}(window,document); </script> https://acag.ge/wp-content/uploads/2020/12/outsors-1-1-1024x536-1.jpg1024536ბიუჯეტის ოპტიმიზაცია და აუთსორსინგი კომუნიკაციებში საკომუნიკაციო, PR და მარკეტინგული ბიუჯეტი ხშირად იგეგმება რეალური ამოცანებისა და მიზნების გათვალისწინების გარეშე, ასე ვთქვათ, ამოცანების დაუსმელად, რასაც, რა თქმა უნდა, არასასურველი შედეგები მოაქვს. მიმზიდველი და კამპანიებით დატვირთული ექსელის ფაილი ხშირად ფუჭად გადაყრილი ფულია  ორგანიზაციებისთვის, თუ საწყის ეტაპზე არ მოხდა სიტუაციის სათანადო შესწავლა და ანალიზი, არ გამოვლინდა საჭიროებები და არ განისაზღვრა სტრატეგიული […]